Tuesday 15 April 2014

#NAMO, #RAGA and #DIDI sandesh a hit in #Kolkata


Bengal is famous for its sweets and Bengalis are famous for their passion for politics. So what can be better than the two coming together in this election season!
Well, a Kolkata-based sweet shop has done exactly that with its new creation - the Nirvachani Sandesh.

Famous Kolkata confectioners Balaram Mullick and Radharaman Mullick has come up with a series of mouth watering sandesh with a touch of politics.

Named Nirvachani Sandesh, it's a series of sweets designed for these elections and has symbols of all the mainstream political parties etched on them.

So there's one for Trinamool Congress with its flower imprint, one with the CPI-M's hammer and sickle, a lotus-shaped one for the BJP and one with the hand imprint for the Congress.

"Bengalis cannot do without sweets. Thus we have to keep innovating every time. So for this festival of votes, we thought of doing the party symbols. We have named them as NaMo, RaGa and Didi sweets," says proprietor Sudip Mullick.

"People are buying these sweets to distribute among party workers and party workers are buying them to impress their leaders. Indian elections are like a festival and no festival is complete without sweets," 

"It's a nice thing to combine sweets and politics," said Paromita Chakraborty, who was surprised when she visited the shop.


Another customer Md Shaffruddin Ali said: "Some people disregard politics but now with these sweets, they too shall have a taste of politics."

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